The Bink label is part homage to Koen Janssens’ heritage, with the prominent “B” an echo of the bumper stickers of the late 20th century, denoting Belgium, but it’s also a flag for the type of wine you’re about to drink. Designed by Janssens, the hand-drawn labels steer the drinker down a path suggesting minimal intervention and unconventional styles. Janssens focus is on varieties that excite him, from established stars like riesling and grenache to those less familiar, like alicante bouschet and zinfandel, coaxing out vibrant and fun expressions that speak of place.
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